OUR COLLECTIONS
Our Feminine Couture Collections spotlight the dreams of the contemporary WOMEN.
The collections are mixed to colors palette inspired by day-to-night Nature shades and Architecture shapes to offer a certain feeling of ELEGANCE and CONFIDENCE.
HEDI SAAD Designs is a Feminine Couture Brand, founded in 2017 by the Tunisian Fashion designer Hedi Saad. Inspired by Nature and Architecture the brand reflects the vision of its founder.
The creations are timeless with strong influences of the Elegant and Confident woman.
The designer HEDI SAAD uses different techniques to sublimate the Feminine Shape , the details and the Floral-Geometric embroidery characterize his dresses and make them uniques. for this purpose in each collection the house collaborates with local Artisans to take advantage of their valuable Savoir-faire.
The Ready-to-wear line is an elaborated work contains similar details of the couture line.
Beyond the Brand HEDI SAAD Designs evolves to better satisfy its customers through corresponding collections to the Tunisian and international market, each collection is different of its precedent but keeps a common thread and the strong DNA of the brand.
OUR STORY
Since his young age, the designer has been fascinated by the world of creation, he was always in his handcrafted weaver grandmother's petticoat who taught him the value and importance of fabrics. Besides of that he has been always inspired by an imaginary dialogue between nature and architecture.
Hedi choose to follow an academic course in fashion design: Ready-to-wear clothing techniques at CSFTH Tunis, after the graduation in 2016, he finalized his studies in House of Art School in Tunisia with a specialization in Evening Dresses in 2017. Meanwhile, he learned the Italian style and methods by participating in online and classroom-based courses masterclass in Italy by the begining of 2018. Hedi launched his brand HEDI SAAD Designs with the first Couture collection in 2017. The designer plays with geometric lines and uses different patterns and techniques to sublimate the Feminine Shapes. His first runway show was in 2018 at The Museum Of Bardo in Tunisia, and the second show during MILAN FASHION WEEK in 2021. September 2O21 the designer won the AFRICA2020 Prize initiated by Creative Tunisia, the EU and UNIDO. A design named Zina was a tribute to his grandmother Zina. It was exhibited at The Musée Des Arts Décoratifs – Paris.
THE DESIGNER
Hedi Saad
Fashion Designer
Valuation of the Female workforce.
Collaboration with women embroiderers in the regions. Collaboration with Tunisian weavers in order to use ecological fabrics.
BRAND VALUE
A day-to-night Collections offer all what a Woman needs in her LUXURY Wardrobe. Noble fabrics from pure silk to crepe de soie. The Cuts and Volumes are sophisticated with the handmade embroidered patterns chosen with a High Flair and realized minutely.
Social consciousness
OUR VISION
More than just a design, we are passionate to transmit our feelings, creativity and know-how from the Tunisian heritage with Italian techniques in each product to make our customers feel privileged.
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